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MANICA to Present at Stadium Design Summit 2012

Oct 31, 2012
MANICA Architecture is a top sponsor for Xperiology's Stadium Design Summit 2012 to be held in Warsaw, Poland November 12-14.  On November 13 at 11:15, as a key speaker in the conference, David Manica will present his thoughts and concept for the Boutique Stadium Design Experience.
Perfect Cents: Investing in Design
Historically seating capacity was the driving force behind stadium design. More seats meant more revenue meant a bigger building. But today’s trend towards boutique service, segmented customer experiences and embedded sponsor branding, often creates a situation where ‘less is more’. Investing in design is the new economic reality. 

• David Manica, Principal, MANICA Architecture, USA
For more on the Summit and the Programme, click here